# A BDD with Google

**Authors:** Colène GEOFFROY, Cynda Ben Abdessalem
**Categories:** Business Deep Dives
**Last Updated:** 2025-12-03T10:49:08.819Z
**Reading Time:** 2 min read

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## Summary

Business Deep Dive: Google & ProprioGO — A Data-Driven Expansion Into Spain


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###  A Data-Driven expansion into Spain

The Milan campus had the unique opportunity to collaborate with Google on a real consulting mission, combining tech and strategy to support ProprioGO’s international expansion. Students acted as Associate Account Strategists and were challenged to design a data-driven go-to-market plan for entering the Spanish real estate market.
B1 teams focused on an Excel-driven approach — market sizing, CPA benchmarks, a search-volume scoring model, and a weighted Market Attractiveness Score integrating demographics and real-estate performance indicators.
B2 teams pushed analytics further using Python: exploratory data analysis, web scraping of competitor listings from Idealista.es, geospatial heatmaps with GeoPandas, and seasonal trends enriched with external datasets from INE and real-estate industry reports.

### The winner and their result 

The winning B2 team — Emilie Paulis, Nathanaël Guilbault, Cyrian Tchuente, and Cynda Ben Abdessalem — delivered the strongest investment-prioritization framework, highlighting Madrid, Valencia, and Palma de Mallorca as top-priority launch zones with optimized budget allocation across venta and obra nueva segments. Their work stood out for its accuracy, operational clarity, and technical depth. For the B1 category, the decision was more competitive. The jury rewarded two high-performing groups:

- Group 1: Carola Premazzi, Amir Imamutdin, Gregorio Radaelli, Gaspard Roux-Preterre & Leonardo Vurchio
- Group 2: Sydney Rebecca Sala, Francesco Alberto Finess, Jules Cotte, Viacheslav Derebchinskii & Andrea Benporat





## Key Takeaways

1. Milan
2. Google


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*Article from [Albert's Deep Dive](https://deepdive.albertschool.com) - Albert School's Journal*