# Boris Bernard, Digital Marketing Manager at Albert School and creator of "Monsieur Playmo" **Authors:** Ines Hocine **Categories:** Profiles **Tags:** Portrait, Marketing digital, YouTube, Créativité, Playmobil **Last Updated:** 2025-11-05T16:11:48.271Z **Reading Time:** 1 min read --- ## Summary In Bordeaux, on the 10th anniversary of his "Monsieur Playmo" channel (soon "Monsieur Bobo"), he leads Albert School's digital marketing and expands his universe to exhibitions, décor, and fashion. --- Based in Bordeaux, Boris felt from a very young age the need to develop his creativity. With his Playmobil figures, he created small filmed scenes without technical experience. Very quickly, he learned to shoot and edit and discovered the pleasure of building his own worlds. This passion steered him toward studies in communications and advertising, before he was recruited by Albert School thanks to his work on "Monsieur Playmo." On the 10th anniversary of his YouTube channel, Boris is broadening his content to exhibitions, décor, and fashion. "Monsieur Playmo" will soon become "Monsieur Bobo" to reflect this creative evolution. At Albert School, he is Digital Marketing Manager, and his creativity expresses itself well beyond digital campaigns. Outside of work, he runs "Monsieur Playmo," where he stages Playmobil adventures. His universe attracts a loyal audience, with around a dozen partnerships (Blanc Mangé Coco, Kapla, Futuroscope). He takes part in exhibitions featuring vast set pieces (20 to 30 m²), such as a Napoleonic battle. His authentic work has been praised by France Info. His personal project also opened doors to internships and apprenticeships in digital marketing — an inspiration for students: passion can open unexpected doors. Since 2015, Boris has published more than 290 videos, amassing several million views, with patience and passion, free from pressure. Next step: "Monsieur Bobo" — true to his passion and free in his choices. ## Key Takeaways 1. Turn a **passion project** into a career: use a **YouTube portfolio** to win **internships/apprenticeships** and land a **Digital Marketing Manager** role. 2. Play the long game: publish **consistently** and **pressure‑free**—Boris released **290+ videos since 2015**, earning **millions of views**. 3. Evolve your brand as your creativity grows: rebrand from **"Monsieur Playmo"** to **"Monsieur Bobo"** to include **exhibitions, décor, and fashion**. 4. Build credibility with **media coverage** and **brand partnerships** (e.g., **France Info**, **Blanc Mangé Coco**, **Kapla**, **Futuroscope**). 5. Engage audiences beyond digital with **large‑scale installations (20–30 m²)** and themed builds like a **Napoleonic battle**. ## Frequently Asked Questions ### Who is Boris Bernard and what is "Monsieur Playmo" (soon "Monsieur Bobo")? Boris Bernard is a Bordeaux-based Digital Marketing Manager at Albert School and the creator behind the Playmobil-themed YouTube channel "Monsieur Playmo." He's rebranding to "Monsieur Bobo" to reflect broader creative work in exhibitions, décor, and fashion. ### How did a Playmobil YouTube channel lead to a digital marketing job at Albert School? His consistent content, audience growth, and production skills acted as a live portfolio that led to internships, apprenticeships, and eventually his role at Albert School. Students can replicate this by publishing case‑study style videos, tracking metrics, and showcasing campaign‑like projects. ### Where can I watch "Monsieur Playmo" videos and follow the "Monsieur Bobo" rebrand? Search for "Monsieur Playmo" on YouTube and social platforms to find his videos and announcements. As the channel transitions to "Monsieur Bobo," follow the same handles for updates on exhibitions and new formats. ### What kind of content does "Monsieur Playmo" create and what will change with "Monsieur Bobo"? The channel stages cinematic Playmobil adventures and large set pieces featured at exhibitions. With "Monsieur Bobo," expect a wider creative scope that includes décor, fashion, and behind‑the‑scenes build processes. ### What brand collaborations has Boris done and how can niche creators pitch partnerships? He has worked with brands like Blanc Mangé Coco, Kapla, and Futuroscope through authentic, family‑friendly storytelling. Niche creators should pitch with a clear value proposition, audience demographics, past performance, and tailored ideas that fit the brand. ### How does Boris balance a Digital Marketing Manager role with content creation? He emphasizes patience and freedom from pressure, publishing steadily since 2015 with more than 290 videos and several million views. Creators can batch production, set realistic schedules, and focus on sustainable formats to avoid burnout. ### Why was Boris featured by France Info and what does this mean for his impact? France Info praised the authenticity of his work, validating his niche approach and community impact. Media coverage like this boosts visibility, credibility, and opens doors to new partnerships and events. ### How can students use a passion project to get internships or apprenticeships in digital marketing? Turn your side project into a measurable portfolio: define goals, track views/engagement, and document learnings like a campaign report. Share results on LinkedIn, apply to roles referencing your metrics, and reach out to schools or brands with relevant samples. --- *Article from [Albert's Deep Dive](https://deepdive.albertschool.com) - Albert School's Journal*