Opinion

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"Ego Automate, Ergo Sum" : How automation makes Marketing more human — by Yagiz Yigit

Automation frees humans from repetitive tasks so they can focus on deep, creative, and meaningful work. Used wisely, it enhances insight and personalization, making marketing more human, not less.

Yagiz Yigit•January 21, 2026•

7 min read

Opinion

AI Forces Universities to Choose: Humboldt or Napoleon

Artificial intelligence is making universities confront a fundamental choice between academic autonomy and professional utility. The traditional compromise is no longer sustainable.

Grégoire Genest • Jan 12

Opinion

Albert School — Four Years In, And Still at the Beginning

A letter from Director Grégoire Genest reflecting on Albert School's first four years, the journey from conviction to institution, and the vision for building one of the world's leading higher education institutions for Business, Data & AI.

Grégoire Genest • Nov 15