Editorial Guidelines

Standards and best practices for contributing to Albert's Deep Dive

Welcome to Albert's Deep Dive! These guidelines help ensure our content maintains the highest standards of quality, accuracy, and integrity. Whether you're a first-time contributor or a seasoned writer, these principles will guide you in creating exceptional journalism that serves our community.

Core Principles

Accuracy First

Every fact must be verified. Always cite sources, cross-check information, and correct errors promptly when discovered.

Fairness & Balance

Present multiple perspectives on controversial topics. Give subjects of critical coverage the opportunity to respond.

Transparency

Disclose conflicts of interest, methodologies, and limitations. Be clear about sources and when information is anonymous.

Accessibility

Write clearly and concisely. Explain technical terms and jargon. Make complex topics understandable to diverse readers.

Article Structure

Headlines

  • Should be clear, accurate, and compelling
  • Avoid clickbait or sensationalism
  • Aim for 6-12 words when possible
  • Use active voice and strong verbs
  • Must accurately reflect the article content

Lead Paragraph

  • Answer the 5 Ws: Who, What, When, Where, Why (and How)
  • Keep it concise – ideally 2-3 sentences
  • Hook the reader while providing essential information
  • Set the tone for the rest of the article

Body

  • Use the inverted pyramid structure – most important information first
  • Break up long paragraphs (3-5 sentences maximum)
  • Use subheadings to organize content
  • Include relevant quotes from sources
  • Provide context and background information
  • Support claims with evidence and data

Conclusion

  • Summarize key points or look to future implications
  • Avoid introducing entirely new information
  • End with impact – leave the reader with something to think about

Style & Language

Do

  • Use active voice
  • Write in third person for news articles
  • Use present tense for headlines
  • Spell out numbers one through nine
  • Define acronyms on first use
  • Use specific, concrete language
  • Attribute information to sources
  • Use Oxford comma

Don't

  • Use passive voice unnecessarily
  • Include personal opinions in news pieces
  • Use jargon without explanation
  • Make assumptions or speculate
  • Use clichés or overused phrases
  • Include inflammatory language
  • Plagiarize or fail to cite sources
  • Make definitive statements without evidence

Sources & Attribution

Source Verification

Always verify information with multiple credible sources when possible. Primary sources are preferred over secondary sources. For scientific or technical content, cite peer-reviewed research and academic papers.

Quotes & Attribution

  • Use direct quotes sparingly and only when they add value
  • Always attribute quotes to specific individuals
  • Include titles and relevant credentials of sources
  • Never alter quotes except to correct obvious errors or clarify context (use brackets)
  • Use "said" as the default attribution verb

Anonymous Sources

Use anonymous sources only when the information is newsworthy and cannot be obtained on the record. Clearly state why the source requested anonymity. Editors must be informed of anonymous sources' identities.

Hyperlinks & Citations

  • Link to original sources when possible
  • Use descriptive link text (avoid "click here")
  • Verify that all links work before publication
  • For academic papers, include DOI when available

Ethical Considerations

Conflicts of Interest

Disclose any personal, financial, or professional relationships that could bias coverage. If you have a conflict of interest, discuss with editors whether you should cover the topic.

Sensitive Topics

  • Handle stories involving trauma, tragedy, or personal struggles with care
  • Respect privacy and dignity of vulnerable individuals
  • Consider the potential impact of publication on subjects
  • Obtain informed consent when interviewing vulnerable populations

Corrections & Updates

Acknowledge and correct errors promptly and transparently. Add correction notices to articles indicating what was changed and when. For significant errors, publish a separate correction notice.

Technical & Scientific Content

Given our focus on data science and AI, special attention must be paid to technical accuracy:

  • Verify technical details with subject matter experts
  • Explain complex concepts in accessible language without oversimplifying
  • Distinguish between correlation and causation
  • Report statistical information accurately, including sample sizes and confidence intervals
  • Avoid sensationalizing research findings
  • Acknowledge limitations of studies and methodologies
  • Link to original research papers when discussing findings
  • Be cautious with AI-generated content – always verify and edit

Submission & Review Process

Before Submission

  • Proofread thoroughly for spelling, grammar, and factual errors
  • Verify all facts, quotes, and attributions
  • Check that all hyperlinks work
  • Ensure article meets minimum length requirements (typically 500-800 words for news, 1000+ for features)
  • Include relevant images with proper attribution
  • Add appropriate categories and tags

Editorial Review

All submissions undergo editorial review. Editors may request revisions, fact-check claims, or make minor edits for clarity and style. Substantive changes will be discussed with the author.

Publication Timeline

Most articles are reviewed within 3-5 business days. Breaking news and time-sensitive pieces receive priority. Authors will be notified of publication dates and any required changes.

Questions?

If you have questions about these guidelines or need clarification on any editorial matters, please reach out to our editorial team.

Email: albertsdeepdive+editorial@albertschool.com

These guidelines are regularly updated. Last revised: December 27, 2025